Recently, an artificial intelligence research company launched a new generative artificial intelligence model, Sora, which has become a hot topic around the world. Sora can convert text, images, audio and other information into realistic videos, as if it has the magic power to turn stone into gold.

From natural language processing tools driven by artificial intelligence technology to today's Sora, from automatically generating text, pictures, and automatically generating videos, people marvel at the breakthrough progress of artificial intelligence, but they are also accompanied by doubts and concerns, especially the ethical challenges behind it. The videos generated by Sora can look fake and real. This is a double-edged sword. On the one hand, it can be used for artistic creation; on the other hand, it can also be abused for counterfeiting, deception, or even subverting people’s perception of reality.

The emergence of Sora means that artificial intelligence technology has developed to a new level, and it also poses a challenge to the regulatory capabilities of artificial intelligence technology. If technologies such as Sora cannot be effectively controlled, unpredictable consequences may occur.

The Ethical Principles of Artificial Intelligence previously released by UNESCO proposed 11 basic principles for the development of artificial intelligence, including respecting human rights, promoting sustainable development, and avoiding prejudice and discrimination. Many countries and regions have issued relevant artificial intelligence ethical codes. Major technology companies such as Microsoft have also released relevant specifications.

Artificial intelligence technology is advancing rapidly, and ethical standards and regulatory systems will inevitably lag behind. Coupled with the complexity of ethical issues, there are differences in norms across countries and regions. Many regulations are too principled and lack operability, making it difficult to effectively implement them. Therefore, it is even more urgent to improve and refine relevant ethical norms, strengthen review and supervision, and relevant ethical education and publicity. Only by facing up to the ethical challenges posed by Sora and strengthening ethical governance can we ensure that artificial intelligence technology benefits mankind instead of becoming a threat.