Recently, artificial intelligence research company launched a new generative artificial intelligence model, Sora, and has become a hot topic of attention around the world. Sora can convert text, images, audio and other information into realistic videos, as if it has the magic of turning stones into gold.

From natural language processing tools powered by artificial intelligence technology to today's Sora, from automatically generating text and pictures to automatically generating videos, people are amazed at the breakthrough progress of artificial intelligence, and are accompanied by doubts and concerns, especially the ethical challenges behind it. . Sora generates videos that can be fake and real. This is a double-edged sword, which can be used for artistic creation on the one hand; on the other hand, it may also be abused for fraud, deception, and even subvert people's perception of reality.

The emergence of Sora means that artificial intelligence technology has developed to a new level, and it also challenges the regulatory capabilities of artificial intelligence technology. If technologies such as Sora cannot be effectively controlled, unpredictable consequences may occur.

The "Principles of Ethical Artificial Intelligence" previously released by UNESCO put forward 11 basic principles for the development of artificial intelligence, including respecting human rights, promoting sustainable development, avoiding prejudice and discrimination. Many countries and regions have issued relevant artificial intelligence ethical norms. Large technology companies such as Microsoft have also issued relevant regulations.

Artificial intelligence technology is changing with each passing day, and ethical norms and regulatory systems are inevitably lagging behind. In addition to the complexity of ethical issues, there are differences in norms in different countries and regions, and many regulations are too principled and lack operability, making it difficult to implement them effectively. Therefore, it is even more urgent to improve and refine relevant ethical norms, strengthen review and supervision, as well as related ethical education and publicity. Only by facing up to the ethical challenges brought by Sora and strengthening ethical governance can we ensure that artificial intelligence technology benefits mankind rather than becoming a threat. (Lin Zixiao)